Client: Jengu Sports
Work: Logo, Brand Pattern, Brand Style Guide, Hang Tag
Jengu Sports in a concept bespoke wetsuit brand. The idea was to create a modern brand that combines the feel of a craft beer brewery with soul surf lifestyle. To do this the brand identity focuses on a handmade feel. The logo and icons are hand drawn, the photography focuses on craft tools, empty waves and solo surfers. I designed the logo in Adobe Illustrator. I also curated and customized the icons, graphics and images to create the brand aesthetics of Jengu Sports. All design assets are compiled into a Brand Style Guide visible in the second to last frame presented on this page. The Brand Style Guide will help to maintain a consistent visual experience for the Jengu Sports brand.