Work: Logo Design, Brand Style Guide
Samsara is the brain child of a group of successful digital nomads. With the ever growing expansion of high speed internet, the traditional idea of an office space has changed forever. The idea of creating co-working and co-living spaces isn't a new one, but the idea of creating that in a location with a tropical climate, next bath water temperature ocean. is. Samara is a Sanskrit word that represent the endless cycle of life. The logo incorporates the Zen practice of stacking rocks with the western practice of stacking rocks. In the east stacking rocks is meant to calm the mind. In the west a stack of rocks is how to mark a trail. So the logo embodies both of those meanings into a contemporary design.