Client: Zum Wax
Work: Logo, Packaging Design
Seattle-based Ski and Snowboard Wax Lifestyle Brand, Zum Wax, spawned out of passion for snow. Zum Wax needed a compelling new look in order to compete in an established and saturated ski wax market. Zum Wax came to me with the idea to attract a young, outgoing and adventurous demographic by engaging them on the slopes and catering to their online habits. We created brand narrative, a new logo, and new package design. We designed the logo to be intriguing, by using a bright set of colors and a bold versatile design. At first glance the logo is two brightly colored arrows depicting speed and movement. For the more intrepid viewer and avid Zum Wax user there is a second level of depth by including a "Z" in the negative space between the two arrows.